Better Business for Better Health | The Entrepreneur’s Doctor Tribe Talks | Dr Behrooz Behbod
How can we create better health solutions & services through better use of business principles?
I’m going to share 5 tips of value for both health systems and professionals, but also for start-ups and Entrepreneurs.
For the past 20 years, I’ve been passionate about improving population health, both through better healthcare & public health services, but also in other sectors. However, ever since I’ve been helping Entrepreneurs & Intrapreneurs, I’ve been learning more about business strategies that we all need to be using.
I’m Behrooz, a public health physician based here in the UK (learn more about me here, or let’s connect on LinkedIn). As The Entrepreneur’s Doctor, I’m here to help you create a healthier, happier world through your ventures.
If this is the first time we’re connecting, I’d like to offer you a gift, a free ticket to the Startup Therapy Summit.
Here’s the problem; most start-ups look at the problem and come up with a solution, but forget to look at the wider needs. If you know me by now, I like to prescribe a dose of Startup Therapy, which is a blend of health and business concepts. One of the core tools is the health needs assessment, which isn’t limited to what experts believe patients or the population needs, but also what they feel and want.
We also talk about patient experience, but what does that actually mean? This shouldn’t be an after thought, simply asking if they’re satisfied, or whether they would recommend your solution to their friends and family.
So here are the 5 steps:
Step 1: Understand & rank their wider needs, what’s their core problem?
Step 2: What’s the transformation they’re looking for? For that core problem, what does good look like for them?
Step 3: What solutions are they currently using? Are they helping?
Step 4: Do a value curve analysis… that’s a topic for another time, but briefly:
What are the main features they’re looking for in these solutions?
How are the current solutions performing with respect to these features?
Step 5: From that, you’ll see opportunities where you can innovate and position yourself.
I’d love to hear from you… have you tried these steps out? Have they helped? Is there anything you’ll do differently going forwards?
Watch this impromptu Tribe Talk that I wanted to share with you after several related discussions about it this week:
DISCLAIMER: The content is provided for information only and is not intended as a substitute for medical or any other professional advice. The content is not necessarily representative of any organisations affiliated with Dr Behrooz Behbod. The views or opinions expressed by guests are not necessarily shared or endorsed by Dr Behrooz Behbod.